Ed Sheeran has long been a vocal fan of Heinz - and even has the brand's logo tattooed on his arm - so he must be overjoyed with the condiment brand's latest project.
Heinz has paired up with the famous singer (and life-long Tomato Ketchup super fan) to create a special edition bottle.
Paying tribute back to Ed, Heinz has changed its name, as well as featuring a special Ed inspired tomato icon on every bottle. The new Heinz tomato condiments range will be called ‘Edchup’.
Set to launch in supermarkets all over the UK later on this month, including Tesco, Morrisons and Asda, the new design is all due to the brand's 150th anniversary. Heinz chose to pair with Ed Sheeran following multiple social media posts from the singer extolling his love for the beloved British sauce.
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