A Birmingham Paramedic, with a passion for saving lives and social media, was chosen to represent the Trust at a European Emergency Services conference this week in Slovenia.

Rob Moore, a Paramedic and Clinical Team Mentor based in Erdington, was nominated to represent the Trust at the European Emergency Number Association Conference, which he attended last Thursday in Slovenia.

Rob is one of the Trust’s corporate tweeters with more than 8,000 followers. Last year he launched a social media campaign called #BlueLightHappy which encouraged people to share positive stories and experiences about team 999. The hashtag went global and continues to flourish.

During the conferences ‘social media strategies and tools’ session, Rob presented to the audience on the ways that both he and West Midlands Ambulance Service utilise social media. He also had the opportunity to spend a few hours with a local ambulance crew in Ljubljana during his visit. Speaking about the opportunity, Rob said:

“During my presentation I spoke about who I am, why the ambulance service has to communicate with the public, the kind of things we tweet about (and what we don’t), the reach and impact it has, and some of the risks involved in social media and how we mitigate those.

"My Twitter presence is about making a human out of the uniform. I learnt lots and made some new friends at the conference and enjoyed spreading the word about social media in #team999.”