A shoe shop boss has admitted selling fake Nike and Adidas trainers from his Dudley High Street store.

A sting operation at GP Footwear WM, in High Street, Dudley, found boxes full of fake trainers with a street value of more than £60,000. 

Trading Standards officers confiscated a total of 602 pairs of trainers from the shop and sought to convict boss Sukhwant Singh, of Fancourt Avenue, Wolverhampton.

At Wolverhampton Magistrates Court, the 54-year-old admitted two counts of selling falsely branded trainers and two of possessing such goods.

He was given a curfew order which means he has to stay at home between 7pm and 7am. He was also ordered to pay a £1,000 fine, £1,800 costs and an £85 victim surcharge. The court ordered him to pay the £2,885 total within 14 days.

Genuine branded trainers would cost between £50 and £170, but the counterfeit trainers were being sold at the shop for between £20 and £40. Councillor Peter Miller, cabinet member responsible for trading standards at Dudley Council, said:

“This sends out a clear message that we will do everything we can to protect the public and legitimate businesses from fake goods.

"Often these counterfeit products are poorly made which short changes the customer. We will always prosecute those people who operate above the law and hoodwink the general public.”

GP Footwear WM is no longer trading in Dudley.