Daytime television has arrived in the West Midlands as This Morning Live opened its doors at the NEC yesterday.

The much loved ITV show has left its central London studios to come to the second city for a four-day event. The home, garden and lifestyle show runs until May 21st.

Phillip and Holly cut the ribbon yesterday and remain with the show today before Eamonn and Ruth take the reigns at the weekend. The anchors are joined by other members of the team including Rylan Clark-Neal, Alison Hammond, chef's Phil Vickery and Gino D'Acampo, fashionista Trinny Woodall, gardener, David Domoney, Dr Chris, The Speakmans, vet Marc Abraham, and many more.

Whatever your passion, there are plenty of things to occupy your time including a live theatre and catwalk, food and drink theatre, home and garden stage as well as a myriad of stalls from both small and large businesses.

Opening times are from 10am to 5pm each day. For more information, visit thismorninglive.co.uk.