Talks are progressing on exciting proposals for a £40 million housing development near Dudley town centre.

The development would see up to 200 new build-to-rent homes built on the redundant leisure centre site in Wellington Road, following the relocation to the new purpose-built Duncan Edwards Leisure Centre in the town.

Dudley Council is working with leading build-to-rent developer and regeneration specialist Placefirst and architect and design company Bond Bryan to progress proposals for the land.

It would see a new housing development on the 2.2 hectare brownfield site providing a mix of high quality rental properties, including apartments and family housing which will be worth an additional £50m to Dudley’s growing economy over the next ten 10 years. Councillor Patrick Harley, Leader of Dudley Council, said:

“Wellington Road is one of the borough’s prime brownfield redevelopment sites and the exciting proposition we are currently negotiating would represent significant capital investment into the borough.

“We have been in contact with Bond Bryan since our initial meeting at the MIPIM property conference last year and we are pleased with the current progress on this proposal which would see development taking place on a key brownfield site, which has always been our priority in preference to our precious greenbelt.”

The council will continue to work in partnership on the proposals with Placefirst and Bond Bryan over the coming months ahead of formal planning processes being undertaken.